Search engine optimisation (SEO) is the process of improving the visibility of a website or web page in search engine results pages (SERPs). By optimizing your website for SEO, you can increase the chances that your website will be found by potential customers when they search for products or services like yours.
There are a number of things you can do to boost your website’s SEO. Here are a few tips:
- Create high-quality content. This is the most important factor in SEO. Your content should be informative, well-written, and relevant to your target audience. It should also be optimised for keywords that your target audience is likely to search for.
- Update your blog. Blogs indicate to search engines that there is new content on site, and will encourage the search engines to crawl it more often.
- Use your selected (and the right) keywords. When you’re creating content, it’s important to use the right keywords. These are the words and phrases that people are likely to search for when they’re looking for products or services like yours – you will have a tailored list of 10 targeted keywords with Silvertoad, though don’t try and restrict yourself into a box, just try and organically integrate them with your content.
- Optimise your titles and meta descriptions. Your titles and meta descriptions are the snippets of text that appear in SERPs. They’re important because they can influence whether or not people click on your website’s listing. Make sure your titles and meta descriptions are clear, concise, and informative. Silvertoad will update this as part of your monthly ongoing services, but if you’re adding something new, it’s good practice to add these in.
- Build backlinks. Backlinks are links from other websites to your website. They’re a signal to search engines that your website is authoritative and relevant. You can build backlinks by guest blogging, participating in online forums, and submitting your website to directories. As part of your monthly service with us, we do build backlinks for you, though it never hurts to add more! If you have friends who have websites, it’s a great idea to ask them to include a link to your website, in return for one back, to boost both your backlink counts, with high quality backlinks.
- Keep your website optimised for mobile devices. More and more people are using their smartphones and tablets to search for information online. Make sure your website is optimised for mobile devices so that people can easily access it from their mobile devices. If your site is Silvertoad created, it will be responsive for mobile, but it’s important to double check if you make any changes yourself.
These are just a few tips to help you boost your website’s SEO. By following these tips, you can improve your website’s visibility in SERPs and attract more traffic to your website.
By following these tips, you can help us help you boost your website’s SEO and attract more traffic to your website.
